Director Reel

Award-winning director Bob Giraldi brings an independent hand to everything he touches. From Michael Jackson’s classic 1983 music video “Beat It” to his latest 2014 short film “A Poet Long Ago”, Giraldi has produced and directed over 4,000 unique visual pieces. His commercials and films have garnered numerous awards and have found their way into collections as diverse as the Baseball Hall of Fame in Cooperstown, MoMA, AICP, Cannes Advertising Festival, Advertising Hall Fame, and the Art Director’s Club. Advertising Age named him one of “101 Stars Behind 100 Years of Advertising”. Giraldi made history by being the first film director to be inducted into the Advertising Hall of Fame.

Along with many legendary music videos such as, Pat Benetar’s “Love is a Battlefield”, Lionel Richie’s “Hello” and Paul McCartney and Michael Jackson’s “ Say, Say, Say”, and feature films, Bob has taught at NYC’s School of Visual Arts for a collective 23 years, where he serves as Chair of the Live Action Short Film Grad Program.


Celebrity Reel


established 1973

Behind the scenes on the set of Beat It in 1983.


Behind the Scenes photo on set for All of You by Diana Ross and Julio Iglesias in 1984


Bob Giraldi and John Travolta on set.

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Lionel Richie and Bob Giraldi preparing to shoot Hello.

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Jake Loonan

Head of Sales

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Dennis Loonan

Head of Feature Film/ Content Development

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Debbie Merlin

Executive Producer


Patti Greaney

Executive Producer/ Digital Media