Award-winning film and television director, restaurateur and educator, Bob Giraldi still brings an independent hand to everything he touches.
From Michael Jackson’s ground-breaking music video, “Beat It” to the popular Miller Lite commercials in the 1980s, to the influential food film; “Dinner Rush”, Giraldi has produced and directed over 4,000 unique visual masterpieces.
Bob’s music videos have won every conceivable music award possible and has been included in Rolling Stone’s top ten examples of video art at The Museum of Modern Art, and the Pratt Institute’s “Top 125 Icons” honoring the best work by faculty and alumni.
One of the original “Mad Men,” Giraldi was a creative director at the high-profile Y&R Ad Agency in the middle of the advertising creative revolution of the 70s, earning him the distinction of being named one of 101 Stars Behind 100 Years of Advertising.
His feature film, “Dinner Rush” with Danny Aiello, John Corbett and Sandra Bernhard, appeared on a number Top 10 lists and was selected for MoMA’s prestigious New Directors/New Films Series. It is credited for being instrumental in launching the trend of episodic and reality based food-television shows.
Giraldi’s independent films have garnered numerous awards and found their way into collections as diverse as the Baseball Hall of Fame. Giraldi has been inducted into the NY Art Director’s Hall of Fame, one of the few film directors to be honored. In 2011, Giraldi was honored with the New York International Film Festival’s first ever Living Legend Award, which recognized him as a prominent industry luminary whose contributions have advanced the advertising industry and made a lasting impact on the overall creative community.
He is the first commercial director ever to be inducted into the Advertising Hall of Fame.
Bob Giraldi has also been an owner/partner of a long and distinguished list of restaurants, over the past 20+ years as well. He opened Jo-Jo with Jean-Georges Vongerichten and his former partner, Phil Suarez. Giraldi then helped start the Jean Georges 4-star namesake restaurant, as well as Vong and its London and Hong Kong outposts. Giraldi was also involved in Patria, which received the New York Times 3 Stars. His Tuscan fare eatery BREADTribeca earned 2 Stars from the Times. Gigino Trattoria (in TriBeCa) and Gigino at Wagner Park are still popular destinations. He has also been involved with Prime (in the Las Vegas hotel, Bellagio), the Mercer Kitchen, and Diablo Royale, among others.
Mr. Giraldi is currently Chair of the School of Visual Art’s MPS Live Action Short Film graduate program. He has been a member of the SVA faculty cumulatively for over twenty years. This graduate program celebrates the true independent art of filmmaking, honoring first-time filmmakers, instructing them and outfitting them with the creative, technical, and critical tools needed to impart their artistic visions.
He currently resides in NYC with his family.
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Babak also directed the HCM version of McDonald’s “Morning Routine” spot
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